Please read Mailchimp's article about unsubscribes, particularly the “Accidental Unsubscribes” section:
About Unsubscribes – Mailchimp
When a subscribed contact clicks the unsubscribe link in a Mailchimp email campaign, or an Admin manually unsubscribes a contact, their email marketing status changes.
Mistakes happen, and Mailchimp provides ways to resubscribe contacts. However, the process depends on how the contact was unsubscribed.
- Contact unsubscribed themselves: Mailchimp requires the contact to opt in again through a signup form. An Admin cannot manually resubscribe them.
- Admin manually unsubscribed the contact: An Admin can resubscribe the contact by following the appropriate procedure.
How to Resubscribe a Contact
1. If the Contact Unsubscribed Themselves
The contact must resubscribe through a Mailchimp signup form.
If your Village has not created a resubscription signup form yet, follow the instructions in this article to create one. You can then send the form link to the person who wishes to resubscribe.
How to Create a Mailchimp Resubscribe Signup Form
2. If an Admin Unsubscribed the Contact
If an Admin accidentally unsubscribed the contact, an Admin can follow the instructions in this article to resubscribe them.
How to Resubscribe a Contact Who Was Accidentally Unsubscribed by an Admin
Additional Resources
For more information about resubscribing contacts, please visit Mailchimp's official guide:
Resubscribe a Contact – Mailchimp
💡 Note: You must obtain the person's authorization before resubscribing them to your email marketing communications.
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