Helpful Village recommends creating a communications schedule to plan the messages you want to send each month. Having a clear schedule helps you communicate consistently with your members, volunteers, donors, and prospective participants while keeping everyone informed and engaged.
Recommended Communications
1. Send a Monthly Newsletter
Send a monthly newsletter to everyone subscribed to your Village's newsletter mailing list. Use it to share important updates, upcoming events, recent achievements, volunteer opportunities, and other news from your organization.
💡 Tip: Create an Engaging Newsletter
Two useful tools for creating professional newsletters and marketing materials are:
- Mailchimp: Offers customizable email templates to help you create and distribute newsletters.
- Canva: Makes it easy to design images, banners, and other visual materials to support your Village's marketing and communications.
Once your newsletter is ready, send it to your mailing list and upload a copy to your website or Helpful Village platform. This allows members and visitors to revisit previous newsletters and catch up on news they may have missed.
2. Send a Weekly Events Email
Helpful Village offers an automated email feature that can send a weekly events update every Sunday to your Active Members.
The email can include a general introduction followed by events scheduled in your Village calendar for the next two weeks. Each event includes links that allow recipients to view event details and RSVP.
If you would like to activate this feature for your Village, please contact support@helpfulvillage.com.
3. Communicate with Current and Prospective Donors
When launching a fundraising campaign, send a targeted email to your prospective donors and existing donors.
Explain how the funds will be used and highlight the positive impact donations can have on your Village and the wider community. Showing donors how their contributions make a difference can help strengthen relationships and encourage continued support for your fundraising efforts.
4. Reach Out to Prospective Members and Volunteers
Send targeted messages to prospective members and prospective volunteers to introduce your Village and explain the services, programs, and opportunities available.
Providing clear information about your organization's mission and how people can get involved can help generate interest, encourage participation, and grow your community.
Important Note: Keep Email Information Updated in Helpful Village
Always update users' email addresses and contact information in Helpful Village, not directly in Mailchimp.
Helpful Village synchronizes user information with Mailchimp to keep your mailing lists up to date. However, synchronization works in one direction only: changes made in Mailchimp are not sent back to Helpful Village.
Comments
0 comments
Please sign in to leave a comment.